First National Bank hires VP Director of Marketing and Retail Banking
Published 2:36 pm Friday, July 7, 2017
Lorenda S Smith joined the First National Bank team this month as Vice President and Director of Marketing & Retail Banking. ‘We are excited to have Lorenda join our team. Lorenda brings so much energy and enthusiasm to the position.
Her expertise in creating and executing marketing strategies will greatly benefit our customers and communities. First National Bank is a strong, well respected community bank and we are honored to have Lorenda lead our marketing efforts in our communities.’
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Lorenda has over 25 years of bank marketing experience, with the last 13 years at Pelham Banking Company where she was the Director of Marketing and Public Relations, responsible for Brand Strategy, Brand Identity, and Retail Branch Experience.
At First National Bank, Lorenda will spearhead the company’s marketing, branding and advertising efforts as well as oversee retail banking to ensure exceptional customer experience.
A native of Thomasville, Lorenda and her husband Guy have five children and twelve grandchildren. They currently reside in Pelham, were she serves on the Pelham City School System Board of Education.
She is a graduate of the American Bankers Association School of Bank Marketing and Management at the University of Colorado.