City unveils new logo, plans for rebranding

Published 7:14 pm Friday, August 19, 2016

You may have noticed something new about the water towers by Centennial Field, Oak City Cemetery or Dothan Road in Bainbridge this past week.

All three sport the City of Bainbridge’s new logo.

The brand does not replace the iconic City of Bainbridge seal, but will be used in less formal places moving forward.

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“We wanted to do something else that established a brand,” City Manager Chris Hobby said. “When you saw that brand, you would immediately recognize it as a city vehicle, a park, a building. That started the conversation about branding and our logo, one that was separated from the seal.”

The logo, designed with help from local graphic designer Nikki Rich, incorporates the Flint River, one of Bainbridge’s most iconic features.

The new city logo was unveiled at the Mayor and City Council Retreat in May and will be used throughout all city departments. The colors in the logo were chosen to complement the newly established Bainbridge-Decatur County Recreation Authority logo, as well as the existing Downtown Bainbridge logo.

The logo will be used on all items associated with the city including signage, vehicles, and equipment.

Six water tanks located within the Bainbridge city limits are included in the new Tank Maintenance Program and will be undergoing repair, maintenance and repainting over the next 10 years. Currently, three of the tanks have been repaired and repainted with the new city logo. Additionally, the tank located beside Centennial Football Field also features the Bainbridge High School logo.

Hobby said the idea wasn’t to update everything the city uses with the logo immediately, however.

“We are trying to do this in a very cost effective way,” Hobby said. “We are not going to just start redoing things just to get the seal on it.”