Black Friday gets a lot of attention every year as sale times get earlier and earlier, with many starting on Thanksgiving Day.

Those who opt to avoid the early-morning lines, sit at their computers on Cyber Monday and click away at deals.

The National Retail Federation projects 140 million shoppers to take advantage of Thanksgiving weekend deals in stores and online, according to a recent NRF survey.

In Bainbridge, the Decatur-Bainbridge Chamber of Commerce is pushing for local support of Small Business Saturday.

“For the first time NRF asked shoppers about their intentions to shop on Small Business Saturday,” according to an NRF release. “The survey found of those shopping on Saturday, nearly three-quarters (72.7 percent) say they will or may specifically shop for Small Business Saturday.”

In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need: getting more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving.

“We decided to not even compete for Friday business and focus everything on the shop-small movement,” said Maiden South co-owner Jessica Allen.

According to the NRF, sales in November and December are expected to increase 4.1 percent to $616.9 billion, higher than 2013’s actual 3.1 percent increase during that same time frame.

Holiday sales on average have grown 2.9 percent over the past 10 years, including 2014’s estimates, and are expected to represent approximately 19.2 percent of the retail industry’s annual sales of $3.2 trillion. This would mark the first time since 2011 that holiday sales would increase more than four percent.