Winn-Dixie initiative to benefit Haiti
Winn-Dixie Stores Inc. said it is implementing its “Neighbors Helping Neighbors” program in all of its 514 stores to help support the American Red Cross disaster relief efforts in Haiti. “Neighbors Helping Neighbors” allows Winn-Dixie customers to donate to the Red Cross by simply indicating the amount of their choosing (between 50 cents and $500) at the cash register. The cashier will automatically add that amount to the total bill. “Many of our customers and Associates have loved ones who have been affected by this tragedy,” said Mary Kellmanson, group vice president of marketing. “This program allows Winn-Dixie, along with the community, to take part in the crucial relief effort.” Additionally, the Winn-Dixie Foundation and the Western Union Foundation have partnered to donate $200,000 to the American Red Cross International Response Fund.