By CAROL HEARD

BC Communications Specialist

By adding a little bit of an old fixture – the oak and pine trees silhouette – with a new lettering arrangement, Bainbridge College now has a new logo that will become a consistent image associated with the college.

The new logo encrusts the oak and pine trees silhouette in a shield, and the dark green remains the primary school color. The new accent colors are bronze and gray.

The lettering style is arranged with the “B” in Bainbridge and “C” in College joined together, which is another popular element because the college’s name is sometimes shortened to BC.

The final selection came following two surveys BC President Richard Carvajal wanted in order to get feedback from the students, faculty and staff, and the community.

“Thanks to all of you who participated in our two surveys and provided your feedback,” Dr. Carvajal said. “As I have said from day one of this initiative, I did not know what our updated logo needed to look like; I just wanted to make sure that we had one logo that we used consistently.”

In the final survey, 85 percent of the respondents wanted to keep the present silhouette of the oak and pine trees, and 66 percent preferred the selected lettering style, and then the two elements were combined to form the new logo.

The online surveys were steps Creosote Affects of Emmitsburg, Md., conducted to help the college finalize its selection of the new logo. Last fall, several representative groups of students, faculty and staff, and community members from both Bainbridge and Blakely met with representatives from Creosote Affects and discussed what they envisioned the logo would entail.

The new logo is just part of the college’s overall plans to develop new guidelines for consistently and effectively communicating its message.

In the end, the college plans to update its business cards, letterhead, signage, advertising, and use the new design guidelines to create and launch a new college Web site.

At this point forward, the college will  no longer be associated with the handful of logos that made it hard to have consistency, even to the point of when Dr. Carvajal or members of his cabinet needed business cards printed, a different logo would appear after each print order.